VERA Atelier started in a two-room studio with one cutting table, one sewing machine and a stubborn idea: make fewer things, but make them properly.
In 2019 our founder Vera was tired of buying the same coat twice — once in October, and again in February when it fell apart. She started sampling outerwear herself, in a studio shared with a bookbinder, using deadstock wool from a mill three hours north.
The first run was 40 coats. They sold in nine days. Six years later we still work with that same mill, still cut in batches of 80, and still answer customer emails ourselves.
Our cutting and sewing happens in a 12-person workshop we've visited every quarter since 2020. Leather goods come from a family tannery using vegetable tanning. Every supplier is paid within 14 days — not 90.
Pattern room, fabric library and the shop floor — a look behind the rail.
Every fibre listed on the label — no mystery blends, no greenwashing.
Named partners, 14-day payment terms, and audited wages every year.
Send back a worn VERA piece and get $15 toward the next one.
Support answered by the same five people who pack your order.
Vera K. — Founder & head of design