Free tracked shipping over $120  ·  Get this store as a template — $19
Essentials

The base layer of a wardrobe.

Perfect-collar tees, seamless tanks and sweaters that survive the wash.

39entry price, no subscription
30 daysreturns, no questions asked
48hdispatch, tracked worldwide
100%cut and sewn in our own workshop
Shop by category

Tees, Tanks & more

See everything →
The collection

Tees & Tanks

Six pieces from this season, each made in a run of forty or fewer.

Get this template →
6 pieces
Perfect-collar tee Bestseller
T-shirt · Essentials

Perfect-collar tee

Combed supima jersey with self-fabric collar. Shorter in the body, longer in the sleeve.

$65$39
Seamless tank New in
Cami top · Essentials

Seamless tank

Seamless tubular knit with tubular body. True to size, cut for everyday wear.

$55$32
Heavyweight crew
T-shirt · Essentials

Heavyweight crew

Merino-blend rib with self-fabric collar. Relaxed through the body, true at the shoulder.

$130$79
Long-sleeve base layer
T-shirt · Essentials

Long-sleeve base layer

Combed supima jersey with tubular body. Fitted but never tight.

$80$49
Straight-leg trouser Low stock
Trousers · Essentials

Straight-leg trouser

Seamless tubular knit with self-fabric collar. Cut a half-size roomier for layering.

$155$95
Boxer brief, 3-pack
T-shirt · Essentials

Boxer brief, 3-pack

Merino-blend rib with tubular body. Pre-shrunk, so it still fits after washing.

$75$45
FAQ

Before you order

How does it fit?

Every product page carries a full measurement chart in centimetres and inches. If you are between two sizes, take the larger — the combed supima jersey has limited give.

What is your return policy?

Thirty days, unworn, tags on, no explanation needed. Return postage is on us inside the UK and EU; elsewhere it is deducted from the refund.

How should I wash it?

Machine wash cold with like colours and hang to dry. The self-fabric collar is the one thing that will not survive a hot tumble dry.

Do you ship worldwide?

Yes. Tracked worldwide, free over $120. UK and EU orders clear customs pre-paid; US orders under $800 are duty free.

Is it made in a factory?

No. Everything is cut and sewn in our own 6-person workshop in small runs, which is why some sizes sell out before others.

Plain Theory — the whole range, one list.

Get first access to the next knits run, plus $15 off your first order. Two emails a month, never more.