18 free prompts
Positioning, ICP definition, messaging and launch copy for software. **18 free prompts below.** The complete pack — and the other 4,000+ prompts across 164 categories — lives in the [Dreamer Prompt Lab store](https://www.getly.store/store/dreamer-prompt-lab-muifdken).
```text
Write a positioning statement for [PRODUCT] in [CATEGORY].
Use this structure: For [target], who [need], [product] is
a [category] that [key benefit]. Unlike [alternative], we
[key differentiator].
Then produce: 3 alternative positions with trade-offs, and a
recommendation with reasoning. Be willing to say my current
positioning is weak. Under 500 words.
```
```text
Build a message house for [PRODUCT].
- One core message (under 15 words)
- 3 supporting pillars, each with a proof point
- For each pillar: 2 proof lines I can actually evidence
- Audience-specific variants: [PERSONA A] / [PERSONA B]
- The message a customer would repeat to a colleague
Under 400 words. If I can't evidence a claim, say so.
```
```text
Map [PRODUCT] against: [COMPETITORS].
- Axes: what two dimensions actually matter to buyers
- Where each player sits (and why)
- The space I should own (defensible, not just empty)
- The honest weaknesses in my position
- The one sentence that makes the comparison work for me
Under 500 words. Don't flatter me.
```
```text
Should [PRODUCT] compete in [EXISTING CATEGORY] or create a
new one?
- The case for each
- What it costs to create a category (education, budget)
- Realistic probability and timeframe
- What I'd need to believe to justify it
- A hybrid approach if sensible
Push back hard if my ambition is unrealistic.
```
```text
Define the ideal customer profile for [PRODUCT] using:
[OWN CUSTOMER DATA OR ASSUMPTIONS].
- Firmographic/individual criteria
- The trigger event that makes them look
- What they've tried before
- Disqualifiers (who we should NOT sell to)
- Top 3 signals of a good-fit lead
- Confidence level per assumption (flag what's untested)
Under 600 words. Note which parts need validation.
```
```text
Write 2 personas for [PRODUCT]:
(a) the economic buyer, (b) the daily user.
For each: their day, the job they're hiring the tool for,
their stated problem vs real problem, fears, what they
benchmark against, success metrics, and where they look for
solutions.
Ground it: mark each insight as [OBSERVED] or [ASSUMED].
```
```text
Analyse [COMPETITOR]: [WEBSITE / PRICING / REVIEWS].
- Their promise and who they serve
- Pricing model and where the real revenue sits
- Review themes: what customers praise and complain about
(cite the source you're reading)
- The gap they leave open
- What they do better than me (honest)
- The attack line and where it's credible
Under 700 words.
```
```text
Write 4 value propositions for [PRODUCT] using the 4 urges:
reduce risk, increase gains, avoid effort, achieve aspirations.
One per variant, under 25 words each. For each: who it
resonates with most. Then rank them by likely impact for
[ICP].
```
```text
For [PRODUCT], identify:
- The true competitive alternative (often spreadsheets,
an agency, doing nothing, or hiring)
- Unique attributes I have that alternative doesn't
- The value those attributes deliver (quantified where
possible)
- The best-fit customer segment implied by that value
Under 500 words. This is the foundation of positioning -
be rigorous.
```
```text
List the 12 most likely objections to buying [PRODUCT] from
[ICP].
Group: price, fit, trust, effort, timing, internal politics.
For each: what's really behind it, the honest answer, the
evidence that addresses it, and where the answer is "not a
good fit" - say so.
Under 700 words.
```
```text
Write homepage copy for [PRODUCT].
- H1 under 10 words, specific not clever
- Subhead: what it does, for whom, in one sentence
- Primary CTA + secondary CTA
- 3 problem/pain statements in the customer's language
- 3 key benefits with proof
- Social proof strip (specify what to show)
- How it works in 3 steps
- Integrations/compatibility
- FAQ (6)
- Final CTA
Under 1,000 words. Write the customer's words, not mine.
```
```text
Write a landing page for [PRODUCT] aimed at [AUDIENCE] from
[CHANNEL].
- Message match with the ad it receives traffic from
- One goal only
- H1 and supporting headline
- Benefit blocks with proof
- Objection handling
- Social proof placement
- Sticky CTA note
- 5 variants of H1 for testing
Under 700 words. One conversion goal, ruthlessly.
```
```text
Write a pricing page for [PRODUCT].
- Plan names that describe the fit (not Good/Better/Best)
- Each plan: who it's for, key limits, price, CTA
- A comparison table structure (rows to include)
- What's included across all plans
- Annual vs monthly with genuine savings
- FAQ (6) covering billing, upgrades, cancellation
- Honesty: what triggers an upgrade
Under 700 words.
```
```text
Write a features page for [PRODUCT] structured by outcome,
not by feature list.
- 4-6 sections: the outcome, what it does, proof, CTA
- Each: a concrete before/after
- Avoid jargon; describe what the user experiences
- One screenshot/showcase brief per section
Under 800 words.
```
```text
Write a launch announcement for [FEATURE/PRODUCT].
- Subject line options (5)
- Headline and subhead
- The problem it solves (one sentence)
- What's new (3 concrete points)
- How to access it
- What's coming next
- CTA
Under 300 words. For: blog, email, and X/LinkedIn variants.
```
```text
Write changelog entries for these changes:
[PASTE CHANGES]
For each: a plain-language title, what changed, why it
matters to the user, who's affected, and any action needed.
Format: short paragraphs. Group as Added / Improved / Fixed.
No internal jargon.
```
```text
Write a press release for [PRODUCT] launch.
- Headline under 15 words
- Dateline and lead: who, what, when, why
- Second paragraph: the problem with numbers (find real data
or flag [SOURCE NEEDED])
- A founder quote that isn't vacuous
- Availability and pricing
- Boilerplate and media contact
Under 500 words. Newsworthy, not self-congratulatory.
```
```text
Plan and write a Product Hunt launch for [PRODUCT].
- Tagline under 60 characters
- First comment (the maker's post) under 300 words
- Gallery image briefs (5)
- Launch-day timeline hour by hour
- Comment response templates: praise, bug, feature request,
competitive jab
- What to do with negative feedback
Honest: PH traffic converts differently - note it.
```
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